Posted by: PPHR | February 24, 2010

More than 27 Days of Sport – Years of Benefit

Global exposure key to long-term benefits:

If the Calgary 1988 Olympic Winter Games are any indication, Whistler can expect to enjoy the benefits of hosting the Games long after 2010.

More than 20 years later, Calgary continues to see significant increases in international visitors and its sport venues play a key role in sport development for Canadian Olympic and Paralympic athletes.

In Whistler, we’ve seen more than 10,000 media working to bring the stories and images of Whistler to more than three billion television viewers. For example, the Opening Ceremony alone drew 32.6 million viewers on NBC and nine million on CTV. This suggests that Whistler will continue to reach new markets and attract visitors from around the world.

Closer to home, Whistler is as busy as we’ve ever seen with 95% or higher occupancy rate per night during the Games. According to Tourism Whistler’s projections for the 2009/10 season, Whistler is exceeding targets thanks to pre-Games marketing campaigns such as “There’s Never Been a Better Time to Visit Whistler,” debunking the much feared Olympic aversion factor.

The Resort Municipality of Whistler has seen huge turn-outs with the Village being packed every day and night with revelers enjoying the Whistler Live! entertainment, sport action on the big screens, and the nightly Victory Ceremonies in the evening.

It’s busy on the mountains too. According to Whistler Blackcomb, guest visits are higher than expected for the Olympic period. Sightseeing visits are also up, attributed to Olympic visitors interested the Peak 2 Peak Gondola.

While many sectors are booming, there are some that may not see the same increases, given the unique buying patterns of Olympic guests. The good news is with increased global exposure, overall visitor numbers are anticipated to increase post-Games. Whistler is showing the world what locals have known all along, it’s a spectacular place to be – in 2010 and beyond


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